Phoenix, AZ — Underground Electronic

Immersive shows.
Secret locations.
Full-scale production.

Concert-grade sound, projection-mapped walls, lasers, and live film — engineered end-to-end, in-house. If you know, you know.

Follow @subground.collective Upcoming shows ▾ Booking & partnerships →
The Collective

We build the
underground.

SubGround Collective is a Phoenix-based underground electronic music and event-production company — throwing real, high-production shows in spaces the city doesn't know about until the doors open.

Bass, underground, and frontline electronic music staged inside warehouses and industrial rooms: concert-grade sound, projection-mapped walls, laser design, and multi-camera film crews — all produced in-house. Immersive, psychedelic, and mysterious by design.

Founded by Ryan Sanfilippo. Powered by a roster of 20+ artists who know exactly what this is.

21
Artists · SIGNAL 001
300+
Heads · one night
20+
Resident acts
100%
In-house production
Transmissions — What's Next

The roadmap

From sizzle shoots to a woodland rave to a 2,000-cap drive-in — here's what's moving. Locations stay dark until they don't.

// 01

The Icehouse Content Shoot

Phoenix · FOOL MOON, ONSUMMON, USB, FAIRYDUST, CHIRENJI, WAKE UP, F33LZ, EXGF5, ANAMORPHIC, PRADA G

A pro multi-cam shoot to capture the SubGround world in motion — the reel that shows promoters and venues exactly what a room feels like.

In Production
// 02

The Prescott Prototype

SubGround × Funky Forest · Woodland · 2 stages · 300–500

A one-to-two-day, two-stage forest rave in the Prescott woods, co-produced with Funky Forest. The first step out of the warehouse and into the trees.

In Development
// 03

The Drive-In

West Wind Glendale 9 · Projection-mapped screens · 2 stages · 2,000+

Turning a drive-in theater into a canvas — visuals mapped across the big screens, two stages, and thousands under an open sky.

Pitch Stage
// 04

Peoria Pop-Up

75th Ave · Music + car show · with M&M Smoke

A daytime-to-night pop-up pairing the sound with a car show — community-facing, permits in progress with the city.

Permitting
// 05

Dream Fest

The long game · 3 stages · scaling 5,000 → 10,000

The horizon: a full three-stage festival built on everything above. The reason all of this exists.

The Vision

Locations drop to the list first. Get on it before the coordinates go public.

Get on the list
Flagship SIGNAL 001 — the crowd lit blue at the secret warehouse
Past Event · IYKYK
SIGNAL
001
May 16, 2026 Secret Location 21+ 21 Artists

Our flagship. Twenty-one artists across one secret warehouse, ~300 people, and a night the city didn't know about — until it did.

SIGNAL 001 turned a party into a movement: a standing residency offer from the venue, new relationships with promoters and DJs, and a brand people now recognize on sight. This is the bar. 002 raises it.

Watch · The Reel

Press play.

"Our moms think we're DJs. Everyone else knows it's just an excuse to throw a party."

EXGF5 · Live

The Collective — 20+ Artists

The roster

Built in-house

The production

One team, end to end. We don't rent a vibe — we build it, from the sound rig to the final cut.

Concert-Grade Sound

Funktion-One-style rigs tuned for the room — physical, full-range bass that you feel before you hear it.

Projection Mapping

Custom Resolume visuals mapped across walls and surfaces — turning raw rooms into living, psychedelic canvases.

Laser & Lighting

Blue, violet and green beam design cut through the haze — atmosphere engineered frame by frame.

Multi-Cam Film

Full film crews capturing every set — content that lets the night live on and sells the next one.

Immersive Staging

Secret locations, considered layouts, and staging that pulls people all the way inside the experience.

End-to-End

Booking, artists, build, sound, visuals, security, capture — one collective handling the whole show.

Contact & Booking

Let's build
something loud.

Bookings & Partnerships
booking@subgroundcollective.com
Venues, promoters, brands, and artist bookings.
Founder
ryan@subgroundcollective.com
Ryan Sanfilippo — direct line.
Networking & Collabs
dream@subgroundcollective.com
Artists, creatives, and dreamers.
Instagram — @subground.collective Threads — @subground.collective SoundCloud — SubGround Collective Venmo — @subground-collective